DIGITAL MARKETING

Approach Tech Trends With A Marketing Mindset

By Paul Salley, manager of marketing and business development

As technology trends change and new platforms emerge, there’s a constant adoption of and migration to different tech platforms. This holds true in every facet of technology, from operating systems to social media platforms. Digital marketing is no exception to the continually accelerated progress of technology.

There are developments and updates to proven digital marketing platforms that make their capabilities more sophisticated and easier to gauge their success. There’s also the emergence of new platforms. You must be tuned in to these new platforms and understand which audiences they are attracting and leverage them accordingly. For example, Snapchat, being a newer social media platform, pulls a different user demographic than Facebook and can be a potent tool in reaching Millennials as they enter the market. Understanding how Snapchat works is critical in leveraging its capabilities regarding digital marketing. Users can add filters to their pictures, and those filterers are synced to their geographic location. These filters can be sponsoring filters based on geographic location by promoting the lifestyle of the specific location. This is an inexpensive, forward-thinking method to tap into a new client base without any competition saturating the space.

Approaching current technology trends and updates with a marketing mindset will allow your brokerage to stay relevant and in front of the competition with your digital marketing campaigns.

This article originally appeared in the September 2016 issue of the REAL Trends Newsletter is reprinted with permission of REAL Trends, Inc. Copyright 2016.

The Minnesota REALTORS® is the largest professional trade association in the state with more than 17,000 members who are active in all aspects of the real estate industry.

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