Q: Can I use my team’s name in our advertising?

A: A licensee shall identify himself or herself as either a broker or an agent salesperson in any advertising for the purchase, sale, lease, exchange, mortgage, transfer, or other disposition of real property, whether the advertising pertains to the licensee’s own property or the property of others. If a salesperson or broker is part of a team or group within the brokerage, the licensee may include the team or group name in the advertising only under the following conditions:

  • the inclusion of such team or group name is authorized by the primary broker of the brokerage to which the salesperson or broker is licensed; and
  • the real estate brokerage name is included and more prominently displayed than the team name or group name in the advertising.

The following two options would be acceptable forms of using team names in real estate advertising:

The Smith Team at ABC Realty; or

The Smith Group

ABC Realty

Please see MN Statute 82.69 for more information.

For more real estate question and answers visit the Desktop Reference Guide!

The Minnesota Association of REALTORS® is the largest professional trade association in the state with more than 17,000 members who are active in all aspects of the real estate industry.


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