Q: Is it OK for me to use my nickname on my business cards and in my advertising?

A: MN Statute 82.68 states that, “A salesperson shall only conduct business under the licensed name of and on behalf of the broker of whom he or she is licensed.” This language technically prohibits the use of nicknames. However, the Minnesota Association of REALTORS® (“MNAR”) has worked with the Minnesota Department of Commerce (“DOC”) to obtain an exception to this rule. The DOC has agreed to allow licensees to use a nickname in their advertising as long as the individual also identifies their first and middle initial of their legal name immediately before their nickname. As an example, if the licensee’s legal name is William F. Jones and his nickname is “Bud,” the DOC would allow him to advertise using one of the following three options:

W.F. Bud Jones; or

W.F. “Bud” Jones; or

W.F. (Bud) Jones

Please keep in mind that any and all advertising of listed properties must also contain the name of the real estate company.

Find more real estate questions and answers in the Desktop Reference Guide

The Minnesota Association of REALTORS® is the largest professional trade association in the state with more than 17,000 members who are active in all aspects of the real estate industry. 


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