Weekends present opportune times to host open house.
REALTORS, sellers, and buyers are equally stressed for time. It is important to host an open house during times that are optimally effective and efficient.
The open house is not to be discounted as a home selling tactic. Older buyers, 65 years and older, are more likely to find their home through an open house than other age groups. As age increases the likelihood of using open houses as a search tool increases—45 percent of buyers aged 45 to 64 used open houses, compared to only 28 percent of buyers aged 18 to 24. Appeal to these buyers by presenting opportunities timed for their schedules.
This may not come as a surprise, but weekends are the best. Open houses are traditionally held on non-holiday Sundays between 1:00 p.m. – 4:00 p.m. Leverage this opportunity by paying attention to when other open houses are taking place. Time your open house to take advantage of traffic drawn by other open houses. React quickly to get the word out via social media, Craigslist and email marketing.
One tip is to host an open house during the 1:00-4:00 p.m. time slot, but for a shortened period of time. Choose a two-hour timeframe so as a REALTOR, you are not left waiting but still allowing ample time for buyers to view the home.
What times have you had success with?
The Minnesota Association of REALTORS® is the largest professional trade association in the state with more than 17,000 members who are active in all aspects of the real estate industry.