Promoting a Property Before Listing

How REALTORS® Can Market a Property

Getting the word out about your properties is key to getting traffic into a new listing. But can REALTORS® promote a home before you’ve actually listed it?

The Minnesota Association of REALTORS® recently received this question:

I will be listing a home in 3 three weeks.  Can I run some ads now about the property under a heading of “Coming Soon”?

Minnesota Association of REALTORS® Senior Vice President Linda Modlinski has this answer:

First you will want to have a discussion with your broker or manager about this kind of marketing strategy to make sure he/she approves the practice.  If he/she does give approval, the law permits the activity IF the seller consents and authorizes the advertising in writing.   MN Statutes82.66 Subdivision 1 requires a listing agent/company to have a signed listing contract with the owner of the property or other signed written authorization from the seller  before any advertising can be conducted.  In your particular situation, if you will not be listing the property for 3 weeks, you will need the seller to sign some form of written authorization before you can do any pre-marketing of the property.

MNAR does not have a form for this authorization, so be sure to check with your broker or manager to see exactly what kind of information you should include in the form.  We recommend that the information in the authorization be very specific to the exact type of marketing you will be doing.

The Minnesota Association of REALTORS® is the largest professional trade association in the state with more than 19,000 members who are active in all aspects of the real estate industry in Minnesota.


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