Real Estate and Social Media

Using Social Media for Real Estate

Generating new leads is a key piece of growing a real estate business. Many REALTORS® are using social media to generate interest about their listings and reach out to prospective clients. It can be tough to stay up-to-date on all of the new tools and strategies online – so we’re here to help with some of the ways REALTORS® can use social media to boost business.

Facebook for REALTORS®

Facebook can be a great way to reach new clients and get exposure for your expertise. Some REALTORS® have separate business pages on Facebook that focus on their listings and the housing industry – instead of using their personal Facebook pages for business. Facebook is a great place to include articles you find interesting and relevant, links to your blog if you have one and photos of your listings. Try to post at least once a day – you want to keep the conversation going! Comment on other pages as well and share articles you like – we’d love to have you join our real estate community on Facebook!

REALTORS® may also consider using Facebook ads – these ads are an affordable, targeted way to reach clients. Just make sure your copy is clear and the image that you use property-related and not a photo of yourself. Here’s a step-by-step way to create Facebook ads.

Twitter for REALTORS®

Twitter can be a great place to post information on listings, showcase your expertise and share great advice with potential homebuyers and sellers. You can follow city leaders in your area, tourism groups, the National Association of REALTORS®, the Minnesota Association of REALTORS® and more on Twitter. If you’re not familiar with Twitter, this is a great post from a real estate agent using Twitter for business.

Go Mobile

Trulia recently announced new mobile ads for real estate professionals. These ads let you get in front of customers searching for open houses and listings while they’re out looking!

Apps for Real Estate

Do you love apps? There are some wonderful ways to stay organized as REALTORS®. This is an incredibly comprehensive list of 100 top real estate apps  from Inman that’s worth checking out!

A word about Pinterest

Pinterest is growing like crazy – with more than 10 million users right now. Think of Pinterest as a way to boost referring traffic to your real estate website. Pinterest is driving more referring traffic than YouTube, Google+ and LinkedIn combined. Just  make sure you own the images you’re posting – or have permission to share them. If you don’t, you’ll be violating the site’s terms of service.

How are you using social media to reach clients? Any favorite apps?
The Minnesota Association of REALTORS® is the largest professional trade association in the state with more than 19,000 members who are active in all aspects of the real estate industry.


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