Many potential buyers will check out homes online before deciding which ones to look at as they search for a new home. But once you have people ready for your Open House – what will you do to make sure the house you’re showing sells?
We have some great advice from REALTORS® – including Minnesota Association of REALTORS® President June Wiener – on holding a successful open house.
Advertise Your Open House
Directional signs, one-line ads in newspapers and online and the public open house feature in the MLS are great ways to let people know you have a great property to show off. For those physical signs – balloons and bright colors do wonders to help them catch a driver’s eye. June has a great tip to send postcards to the 50 closest neighbors – you never know who’s in the market or who knows someone who’s looking to move!
Staging an Open House
- Make sure the seller has the home clean and everyone’s out of the house. You’ll want the lights on and maybe some soft music playing throughout the home. Click here for some of our best tips on staging a home.
- Add fresh flowers in an area where buyers might gather in the home – this can be near an entrance or on a kitchen table where you have flyers.
- Offer simple refreshments if it’s OK with your client. Things like cookies and bottled water will be appreciated by potential buyers who are in the middle of a round of open houses in Minnesota.
Offer Reference Materials
- Have area sales data available of recently sold homes for buyers to review.
- Provide a high quality brochure with photos and info about the home and the REALTOR®.
- FAQ pages allow you to offer insider information about the neighbors, the local school system, and any other pluses to the area.
Follow Up With Potential Buyers
It’s great if you can find a way to follow-up with potential buyers and REALTORS® who checked out your listing. Why not offer a drawing for visitors where they share their contact info? This helps with security for the seller to help them know who was in their home and allows you an opportunity to follow-up with new information. Follow up with a thank you note or email about any future changes to the status of the home; a price change, new amenity or a new model if you’re selling new construction.